How to Get More Views on YouTube

I wrote, produced, and directed this ad and it has over 200,000 views on YouTube. Can you imagine the impact it could have on your business if close to 200,000 new people knew about you? The question is though, how do you get there? How do you make a successful video ad?

It’s not easy, but here are some of the factors that make the biggest difference in my experience:

1. A well-crafted story. The emphasis is on the word “well-crafted” here, because ultimately whether your viewer considers it good, bad, or great is entirely subjective. But if you focus on the tried and true methods of storytelling craft, that will give you a solid framework and foundation for effectively engaging your viewer.

2. High-production value. It’s no surprise that this video performed better than average because more time, manpower, and resources were committed to it. In fact, YouTube will rank a video higher based upon its evaluation of the production value.

3. Entertain your viewer. Making someone laugh, or feel inspired or excited, can go a long way.

4. Have an effective selling pitch. Know why your business offers a better product or service than your competitor and communicate that simply and clearly in your video.

To learn more about commercial production you can reach out to me here.