Why Documentary-Style Videos Work
Documentary-style videos about business owners can be powerful tools for connecting with customers on a personal level and motivating them to support the featured business.
A lot of business owners have really great stories about why they started their business and continue to work so hard at it.
Authenticity matters: These videos offer a behind-the-scenes look at the business, showing the passion and dedication of the owner, which can resonate with customers.
Storytelling makes the difference: By sharing the journey, challenges, and successes of the business owner, these videos create an emotional connection with viewers, making them more likely to care about the people behind the brand.
They help to build trust: Seeing the face and hearing the voice of the business owner builds trust and credibility, reassuring customers about the quality of the products or services offered and the integrity of the people working behind the scenes.
Humanizing a brand helps: Humanizing the business through the owner's story helps customers relate to the brand on a personal level, fostering a sense of loyalty and commitment.
These videos can inspire viewers: Customers love getting to know - “What’s your why?” - behind doing what you do. If they believe in your cause, they are more willing to support it.
Through storytelling, authenticity, and high quality production, documentary-style videos about business owners have the potential to inspire customers and motivate them to choose their business over a competitor’s. People rally behind stories more than facts and figures.